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- Economic Activity And Economic Actors: profit role, economic goods categorizations, bounded rationality, homo oeconomicus vs human being, social bodies classes and stakeholders in organizations
- Governance: firm’s stakeholders, institutional structure example, corporate governance principles, organization-specific governance bodies
- Economic activities: operations categories, core and non-core operations, debt and equity management, non-core investments definition and examples
- Business Model: components of business model canvas, value proposition, product-market fit, revenue and pricing models, selected company’s and McDonald's business models
- Resources: intangible and tangible resources in analyzed organization, organizational capabilities, competitive advantage examples
- Organization: objectives of design, multidivisional, functional, matrix structures, organizational structure description, human resource systems, information and financial systems roles, culture as a substitute to bureaucracy
- Company’s environment: macro-environment, Porter's five-forces model, competition factors, critical success factors, competitive advantages classification
- Economies of scale: production capacity, fixed-cost absorption, learning effects
- Cost structure analysis: fixed and variable costs, break-even point, contribution margin, operating risk, operating leverage
- Vertical and Horizontal extension: internalization advantages, economic activities dimensions, interfunctional, horizontal, vertical extensions criteria, transaction costs, economies of scope
- Groups, alliances, networks: inter-firm cooperation drivers, negative factors, role of economies in cooperation, corporate groups, joint ventures, consortia, franchising network characteristics, industrial district examples
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