Riassunti VERIFICATO
Discourse Analysis
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- Discourse analysis examines language use in real-life contexts and considers four key assumptions: ambiguity (lexical, syntactic, and phonetic), the situational nature of language, its historical context, and its relationship with other forms of communication.
- Three perspectives on discourse include:
- Linguistic rules above clauses or sentences to understand text construction.
- The way language is used in specific contexts (registers).
- Language as a social practice shaping society through ideologies.
- Analyzed examples, like Starbucks cup sleeve, reveal grammatical features, expectations, and persuasive techniques, illustrating how discourse conveys environmentalism, science, and legal discourses to influence consumer behavior.
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