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Riassunto completo Operations Management (A.A. 2020/2021)
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Yield management focuses on maximizing profitability by optimizing capacity allocation based on customer demand variability. Key strategies include setting price policies, using demand forecasts, and implementing protection policies. Overbooking can be used to protect against no-shows. Marginal analysis helps balance full-price and discounted customers. Effective segmentation of customer demand is crucial to avoid cannibalization. Yield management tools and heuristics are essential for success but face challenges like data collection and customer reactions.
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- Yield management focuses on maximizing profitability by optimizing capacity utilization through price differentiation based on customer demand.
- The main goal is to allocate capacity effectively between full-price and discounted customers, using tools like capacity allocation, protection policies, and overbooking strategies.
- Key elements for yield management include understanding market segments, setting protection levels, and managing overbooking to balance underestimation and overestimation risks.
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OPERATIONS MANAGEMENT · 1° semestre · 10 CFU · IIND-05/A
The objective of the course is to provide students with principles, methodologies and tools to design, analyze and improve manufacturing and service companies' operations, so to dramatically increase their competitive advantage. Studenst will learn to deal with the multidimentional aspects of Operations at a strategic,…