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Riassunto completo Operations Management (A.A. 2020/2021)
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- Yield management focuses on maximizing profitability by optimizing capacity utilization through price differentiation based on customer demand.
- The main goal is to allocate capacity effectively between full-price and discounted customers, using tools like capacity allocation, protection policies, and overbooking strategies.
- Key elements for yield management include understanding market segments, setting protection levels, and managing overbooking to balance underestimation and overestimation risks.
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