Domande d'esame VERIFICATO
Esame 14 settembre 2018
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Di cosa parla
- A company with a competitive advantage based on benefit differentiation offers a product/service with superior benefits at a full cost higher or equal to the one of competitors.
- Metrics more appropriate for measuring competitive advantage include Economic Value Added (EVA) intended as Return on Assets – Weighted Cost of Capital and Revenue Growth.
- Foresight, Luck, Diversification do not lead to acquiring resources at a more competitive price than competitors.
- In strategy, routines are related to procedural knowledge that is at the base of how processes are actually organized and executed.
- Outsourcing is highly recommended to achieve competitive parity in activities where the firm has not adequate scale or an appropriate base of learning.
- Firms should avoid outsourcing or M&A related to manufacturing or logistics stages of the value chain during industry maturity, as it can reduce flexibility and responsiveness to local market needs.
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