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Evolution of Human Resources (HR) role: From social and psychological aspects in the 60s to a strategic function by the end of the 90s and early 2000s.
Main HR functions: Employment, personnel administration, remuneration, employee development, labor relations, and social services.
Strategic role of HR: Aligning human resources with corporate strategy to achieve competitive advantage through talent management.
Key challenges for HR: Creating a competitive edge, adapting to the organizational environment, ensuring executive commitment, and improving productivity and quality of life at work.
HR strategy development: Understanding business strategy, defining HR strategies, segmenting audiences, prioritizing investments, designing services, establishing service models, developing capabilities, continuously improving operations, and measuring impact.

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