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Destination Managements- appunti lezioni
Università degli studi di Firenze design of sustainable tourism systems – progettazione dei sistemi turistici 2025
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Destination management involves balancing supply (hotels, attractions) and demand (tourists). The marketing process focuses on understanding needs, promoting value, and measuring satisfaction. Key elements include external environment, supply side, demand side, DMOs, transportation, performance metrics, and strategic planning. Life cycle stages and psychographics help in segmentation. Marketing research is crucial for profiling visitors, assessing impacts, managing stakeholders, and developing strategies. Sustainability and social responsibility are integral to destination management.
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- Destination management involves balancing supply (hospitality industry) and demand (tourists), with a focus on dynamic market conditions and value propositions.
- The destination marketing process includes identifying customer needs, communicating value propositions, and measuring satisfaction through various KPIs like visitor arrivals and expenditures.
- SWOT analysis helps in understanding the strengths, weaknesses, opportunities, and threats of a destination, while Maslow's pyramid explains tourist motivations based on physiological, safety, belongingness, esteem, and self-actualization needs.
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DESTINATION MANAGEMENT · 1° anno · 1° semestre · 9 CFU · ECON-07/A
Correctly use managerial terminology in relation to the territorial and tourism phenomenon. Know the main themes, problems and authors of reference in the area of destination management and marketing. Knowing how to recognize the different ways in which the dynamics of tourism development affect the ability to generate…