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Destination Managements- appunti lezioni
Università degli studi di Firenze design of sustainable tourism systems – progettazione dei sistemi turistici 2025
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- Destination management involves balancing supply (hospitality industry) and demand (tourists), with a focus on dynamic market conditions and value propositions.
- The destination marketing process includes identifying customer needs, communicating value propositions, and measuring satisfaction through various KPIs like visitor arrivals and expenditures.
- SWOT analysis helps in understanding the strengths, weaknesses, opportunities, and threats of a destination, while Maslow's pyramid explains tourist motivations based on physiological, safety, belongingness, esteem, and self-actualization needs.
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