Appunti VERIFICATO
appunti lezione storia delle comunicazione di massa
Nessun voto ancora
Stai vedendo l'anteprima delle prime pagine. Sblocca tutte le pagine con l'abbonamento.
Di cosa parla
- **Mass Communication Evolution:** From late 19th century, defining it as public content for vast audiences ("mass communication") and accessible cultural products ("mass culture").
- **Media & Content Types:** Production, transmission, diffusion phases; content includes information, entertainment, commercial advertising, and political propaganda.
- **Print Media Transformation:** Industrialization (steam press, linotype), telegraph, news agencies, "penny press," and "yellow journalism" emerged, prioritizing market and sensation.
- **Visual Media Development:** Photography (Niépce, Daguerre, Kodak) democratized images. Cinema (Lumière) grew into a global industry with Hollywood, star systems, and sound, influencing documentation and entertainment.
- **Propaganda's Role:** Crucial in WWI and totalitarian regimes (Soviet, Fascist, Nazi) for ideological control. Democracies (American New Deal) also used it for public consensus and optimism.
- **Radio's Golden Age:** From Marconi's radiotelegraphy to broadcasting. Commercial models dominated in the USA, public service (BBC) in Europe, shaping information, education, and entertainment.
- **Television's Emergence:** Mid-20th century, TV became dominant. US model was commercial; European/Italian (RAI) focused on public service, education, quiz shows, and investigative journalism.
- **Media Landscape Shift:** TV's rise forced other media to adapt: cinema through collaboration/tech, print faced decline, radio reinvented itself. Advertising evolved with "hard sell" techniques.
- **Politics on TV:** Television became a primary arena for political communication, emphasizing image and emotion. Electoral spots and debates became key, leading to political personalization and the "tv del dolore" in Italy.
- **Digital Revolution & Web:** Internet (ARPANET) from Cold War; World Wide Web (HTML, HTTP) transformed it into a navigable space. Personal computers, browsers, search engines, and "nerd" culture fueled its growth.
- **Digital Age Characteristics:** Defined by "convergence," transmediality, content fragmentation, segmented audiences, and interactivity. Shifted from broadcasting to "narrowcasting." Online platforms redefined information, entertainment (streaming, podcasts), and advertising (personalized).
- **Contemporary Challenges:** The "media orchestra" brings questions of media imperialism, information reliability, and the balance between participation and corporate control in the digital age.
Registrati e scarica subito 3 appunti gratis.